Global digitization has altered the face of the education sector. As people expect a more personalized experience, the recent time has witnessed a dramatic rise in the concept of Mobile learning. Learners find such a form of training more flexible and a lot more adaptable. It has grown out of being thought about from merely a technical stand-point and now means much more than just being “fully responsive to mobile devices”.
M-Learning is more about the ease it offers in learning as compared to traditional models. The fact that mobile learning not just saves a lot of employee time but also fosters better engagement, organizations came to the conclusion that mobile learning is the key to rendering knowledge to their employees effectively. Learning tools such as micro-learning, learning journeys, continuous learning cultures or personalized learning is proven to transform the existing landscape of enterprise training while mapping the needs and expectations of next-generation learners.
For organizations that still have their skepticisms intact, here we have outlined some of the benefits & use cases of mobile learning. Each of these would support the fact that mobile learning optimizes the in-house learning culture of an enterprise.
1. Mobile learning in the Retail industry
Retail is one such industry where employees always need to be on the run. They need to know about the products, the floor plan, the customer service desk and the entire setup, to easily facilitate the sale of products. M-learning gives retail employees the ease to access training modules and use them, on an ad-hoc basis, inducing flexibility.
Consider, for example, an employee at the apparel store. While he is at the desk, he can swipe off the course or the training program, without having the need to specifically take time out of their day to sit and learn the course. The gamified m-learning modules when added to the course curriculum further, streamline the learning path. The fact that such training form eliminates the training deployment to be guided and led by an instructor, it also outlines the scope for improvement. The L&D team can embed strategies to reinforce the formal training and then create an infrastructure where employees need to test and apply the learning in real-time.
2. M-learning in the Pharmaceutical industry
Probably one of the most dynamic sectors, the pharma industry is one that undergoes a change at a rapid pace. New products are launched every day and technologies evolve every minute. They need to learn about all the different drugs they are selling, their composition, their possible side effects, care instructions, and other important specifics. In such a scenario, training these professionals in a traditional way is a cumbersome task.
On the contrary, a mobile learning app is one that eliminates the need for staffed resources and gives professionals the ease to learn as and when they need, in a way, they find best. While the existing learning techniques for the pharma industry are more theoretical, m-learning involves interactive and engagement based courses. Inducing game-based learning or adding quizzes, interactive videos and surveys have proven to superimpose the limitations of theoretical learning and in a way, migrate to a more interesting form of learning.
3. Mobile learning in the Sales landscape
The sales industry is the one that connects with customers in real-time. A single piece of information missed or an incorrect description and they might cost them a client. Traditional training, no matter how rigorous, is difficult to retain and since customers, expect the right information, sales reps find it difficult to recollect all.
Additionally, work locations for sales representatives keep on changing, so in-house or classroom training not only doesn’t fit in this case but will also prove ineffective.
On the other hand, imagine all of the course material is on their person. Every time, they are about to give a demo of a product, they can refer to the material, recheck their knowledge and then share it with the customers. In fact, if the product description has explainer videos, the same can be given a far better output. As everything goes mobile, the representative now has unfettered access to the same and can digest the information, as per their convenience. Another situation could be representatives in remote locations. Training them in classrooms seems tough but not when it’s mobile.
4. M-learning as an Onboarding & Upskilling tool
Imagine that a bunch of employees have been recruited within the company and you are asked to have a one on one with each. Study their responses and then, impart training. What do we call this? Tedious, time-consuming, energy-draining, etc, etc. Right.
How about having a mobile learning app that would conduct quizzes and then segment the employees based on their knowledge, to avail upskilling courses? Definitely a better way out. This not only saves a lot of time but also streamlines the process, making sure there doesn’t exist a scene of a bias.
Much in a similar way, using mobile compatible resources to train remotely located employees while they are on their onboarding journey is an efficient way to not just accelerate the training but also embed the needed personalization. It saves time and reduces the efforts needed to bridge the geographical gap. Mobile onboarding makes it easier to offer all of the information needed and in a way, that it stays with the employees for an indefinite period of time.
It is pretty obvious that mobility is the need of the hour. When employees find it hard to make time for training sessions and modules, mobile learning seems to be the best fit. Whether you consider it in terms of efficiency or cost-timeline, the duration of the training, or the accessibility, an m-learning platform caters to all. What’s more?
With the assistance of learning tools like microlearning, learning journeys, continuous learning cultures or personalized learning, mobile learning has perfectly aligned itself with the prerequisites of today’s generation of learners as they can now efficiently balance their work and learning, at a pace convenient to them. This undoubtedly fetches better results accounting for the growth of the employee as well as the company.